brand
that love
to HATE
history CROCS
what is the crocs
On a boat trip to the Caribbean, Scott Simans bragged to his buddies about rubber waterproof galoshes that did not slip or leave marks on the deck.
Simans's friends, Lyndon Hanson and George Boedeker Jr. liked the galoshes. Together they envisioned starting their own rubber slipper business.
Before the crocs, there were espadrilles -sailcloth slippers whose rope soles wore out over time. Then topsiders with light-colored soles appeared, but they did not last long and got wet quickly.
Simans's friends, Lyndon Hanson and George Boedeker Jr. liked the galoshes. Together they envisioned starting their own rubber slipper business.
Before the crocs, there were espadrilles -sailcloth slippers whose rope soles wore out over time. Then topsiders with light-colored soles appeared, but they did not last long and got wet quickly.
Yachtsmen have come up with lightweight, waterproof shoes with good traction, important for sailing, midway between sandals and galoshes
Scott Seamans
They were shaped like sabots with holes in the top and sides. The holes were used to ventilate the feet and keep out excess moisture. They also do not leave marks on the boat's trim or streak on the deck planks.
history beggining
history beggining
Exhibition
First
The first 200 pairs were shown at the Fort Lauderdale Boat Show. The trial batch was sold out in a matter of hours.
The shoes were advertised as soft boat shoes that do not slip, absorb odor, or chafe
The shoes were advertised as soft boat shoes that do not slip, absorb odor, or chafe
crocs material
Croslite is a natural material based on foam resin
The shoes do not slip on any surface. Special holes provide ventilation. Under the influence of temperature, it takes the shape of the foot, which prevents blisters and allows you to wear shoes on bare feet.
Croslite has antibacterial properties, which prevents unpleasant odor. Thanks to its orthopedic properties, this shoe is recommended for those who spend all day on their feet, as well as those who suffer from joint diseases.
Croslite has antibacterial properties, which prevents unpleasant odor. Thanks to its orthopedic properties, this shoe is recommended for those who spend all day on their feet, as well as those who suffer from joint diseases.
crocs material
для кроксов
Why the company
was named crocs
you ask?
Outwardly, the sabots resemble a crocodile's head, and the word Crocs is a derivative of the English word Crocodile
was named crocs?
who still
wears Crocs
Thanks to modern developments, all products are comfortable and lightweight, easy to walk in, so they are often chosen by those who work hard on their feet. For children, Crocs have proven to be the perfect shoe lightweight and durable, they are non-sticky and easy to clean from dirt and dirt
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The company’s crisis was influenced not only by the global recession, but also by a drop in interest in the product itself. A customer bought a pair and did not come back for a new one for a long time, as the demand for crocs was restrained by their durability. Also, orders from retailers decreased, there was an oversupply in their own stores, and counterfeits flooded the market.
The company was making losses, and it became obvious that something had to change: attract investment and expand the range. Even if Crocs were suitable for yachtsmen and small children, this was still not the entire potential audience for polymer shoes, and the company had to increase its reach in order to survive.
the owners are proud,
that crocs don't sink
The company did not sink: in 2014, it managed to attract a major investor, Blackstone Group. Crocs changed its CEO and adjusted its marketing policy.
crocs
feel
sales
sharply
as a result
of the global
crisis.
The company
ended
2008
with a loss
of $185.1 million
The company’s crisis was influenced not only by the global recession, but also by a drop in interest in the product itself. A customer bought a pair and did not come back for a new one for a long time, as the demand for crocs was restrained by their durability. Also, orders from retailers decreased, there was an oversupply in their own stores, and counterfeits flooded the market.
The company was making losses, and it became obvious that something had to change: attract investment and expand the range. Even if Crocs were suitable for yachtsmen and small children, this was still not the entire potential audience for polymer shoes, and the company had to increase its reach in order to survive.
the owners are proud,
that crocs don't sink
The company did not sink: in 2014, it managed to attract a major investor, Blackstone Group. Crocs changed its CEO and adjusted its marketing policy.
CROCS
SALES
FEEL
SHARPLY
AS A RESULT
OF THE GLOBAL
CRISIS.
THE COMPANY
ENDED
2008
WITH A LOSS
OF $185.1 MILLION
Just sabots?
Sabo
When the company began to expand, the product line included ballet flats, boots, heeled shoes, sneakers, and even furry «crocs»
Sandals
Tankettes
Slides
Flip-flops
Boots
Sneakers
Google founder
Sergey Brin
The wife of the former president of the United States
Michelle Obama
The actor
Jack Nicholson
The actress
Helen Mirren
The lead singer of Aerosmith
Steven Tyler
stars who
love crocs
которые
звезды,
jibbitz –
In the summer of 2005, American housewife Sheri Schmelzer came up with the idea of "jeebits" jewelry that can be inserted into the holes in crocs. The husband supported Schmelzer's endeavor: the couple launched a website and a production facility.
By August 2006, they had sold 6 million Jibbitz for $ 2.2 million. Four months later, Crocs bought out Jibbitz for $ 10 million
little darlings
removable pins
darlings
little
interesting facts
The Crocs have exactly thirteen holes in the top and sides of the shoe
Crocs were designed based on Dutch shoes for the sake of comfort and practicality
The name «crocs» comes from the word «crocodile». Indeed, there are similarities between the shape of sabots and the crocodile's profile
In 2018, the brand has refined Croslite to create a LiteRide material that is 25% lighter and 40% softer
The brand creates collaborations with famous companies and celebrities
interesting facts
10 viral
collabarations
collabara-tions
Crocs managed to get away from the image of a manufacturer of boring rubber slippers through cooperation with famous designer brands and celebrities. «Crocs» first appeared on the catwalk in 2016
Justin Bieber
Minecraft
The singer released Crocs in partnership with his own clothing line, Drew House. The drop included 8 Jibbitz in rainbow, daisy, pizza slice, and more. The yellow sandals were sold out in minutes
Collaboration with one of the most popular video games. The limited edition Minecraft x Crocs includes classic sabots and classic flip-flops. The set includes key chains and jibbitts
KFC restaurant
Crocs partnered with KFC to produce two pairs of shoes platform and classic shoes which sold out in less than 30 minutes. The crocs not only represented food, but also smelled like chicken
Balenciaga
Fashion brand Balenciaga presented crocs during the spring/summer 2018 show at Paris Fashion Week. The models wore five-inch platform shoes, complete with branded Jibbitz
Christopher Kane
Scottish designer Christopher Kane presented jeweled crocs with a marble print on the London Fashion Week catwalk for the Spring/Summer 2017 season.
Barney's New York
Barney's New York collection transformed classic foam Crocs into punk rock shoes with metal spikes
Post Malone
Crocs and American pop singer launched 5 collaborations. New model in pink and black colors. Solid sole with straps, carabiners and rivets
Alfie
Streetwear brand Alfie has released three pairs of Crocs, each in Big Apple style. The Art Clog recreates the New York skyline with major landmarks, the Brooklyn Bridge and Empire State Building
Pleasures
In January 2019, the streetwear brand from Los Angeles introduced a pair of sabots with skeletons
Chinatown Market x Grateful Dead
The tie-dye print sabots are the result of a team-up between LA-based clothing brand Chinatown Market, punk band Grateful Dead and Crocs. The pair is released with colorful bears and figurines for Jibbitz.
Why crocs became
and remain popular
The sabots were originally conceived as simple, comfortable and non-slip shoes for walking on the wet surface of boats. As a result, Crocs have become a cult brand and a unique footwear brand that is known throughout the world.
The fashionable public’s passion for rubber slippers is easy to explain — comfort comes first. People no longer want to compromise and wear uncomfortable things for the sake of appearance. You want to look less serious, because there is enough seriousness in the world as it is.
Orthopedic rubber slippers, resembling a cheerful children’s constructor, are the perfect combination of these qualities: in they are equally comfortable to pop out for groceries in the nearest supermarket and go to a party, because they will look equally ridiculous in any combination.
The fashionable public’s passion for rubber slippers is easy to explain — comfort comes first. People no longer want to compromise and wear uncomfortable things for the sake of appearance. You want to look less serious, because there is enough seriousness in the world as it is.
Orthopedic rubber slippers, resembling a cheerful children’s constructor, are the perfect combination of these qualities: in they are equally comfortable to pop out for groceries in the nearest supermarket and go to a party, because they will look equally ridiculous in any combination.
and remain popular
Why crocs
became
«We are living in a period of political and cultural change, so young people want to wear shoes that don't have a gender history.»
Why crocs became
and remain popular
The sabots were originally conceived as simple, comfortable and non-slip shoes for walking on the wet surface of boats. As a result, Crocs have become a cult brand and a unique footwear brand that is known throughout the world.
The fashionable public’s passion for rubber slippers is easy to explain — comfort comes first. People no longer want to compromise and wear uncomfortable things for the sake of appearance. You want to look less serious, because there is enough seriousness in the world as it is.
Orthopedic rubber slippers, resembling a cheerful children’s constructor, are the perfect combination of these qualities: in they are equally comfortable to pop out for groceries in the nearest supermarket and go to a party, because they will look equally ridiculous in any combination.
The fashionable public’s passion for rubber slippers is easy to explain — comfort comes first. People no longer want to compromise and wear uncomfortable things for the sake of appearance. You want to look less serious, because there is enough seriousness in the world as it is.
Orthopedic rubber slippers, resembling a cheerful children’s constructor, are the perfect combination of these qualities: in they are equally comfortable to pop out for groceries in the nearest supermarket and go to a party, because they will look equally ridiculous in any combination.
and remain popular
Why crocs
became
Julia
Azarova
She told me about Crocs
Non-profit project. All materials are taken from open sources and belong to the authors of the materials
«We are living in a period of political and cultural change, so young people want to wear shoes that don’t have a gender history»
She told me about Crocs
Non-profit project. All materials are taken from open sources and belong to the authors of the materials
«We are living in a period of political and cultural change, so young people want to wear shoes that don't have a gender history.»
Julia
azarova
thanks
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